Our mission
Give small and mid-sized businesses the operational software that large enterprises take for granted — at a price and a pace that actually fits how they work.
We build the SaaS everybody wants to maintain — and then we maintain it.
BDx is a small automation product studio in Chennai. We started because too many good businesses were running on spreadsheets, WhatsApp threads and one heroic person who knows where everything is.
Our story
Started with one salon owner and a paper diary.
In 2021 we took on a small job: digitise appointment booking for a salon in Chennai that was losing revenue to double-bookings and no-shows. The brief was one screen. What we found underneath was a whole business running on memory — stock counts in a notebook, commissions on a calculator, Sunday nights spent reconciling cash.
That job became Salon App. The pattern behind it became BDx: find the manual work that costs the most, automate it properly, and stay accountable for it once it's live. We now do the same across retail, clinics, logistics and professional services — sometimes with a product off our shelf, sometimes with a custom build, never with a slide deck about digital transformation.
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2021
First line of code
Two engineers, one client, and a booking system that replaced a paper diary in a Chennai salon.
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2022
Salon App v1
The one-off build became a product. Rosters, billing and inventory joined bookings; the first ten salons came aboard.
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2023
Beyond one industry
Custom automation for logistics and clinic clients. BDx Flow spun out of workflow code we kept rewriting.
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2024
Managed operations
SLA-backed support, 24×7 monitoring and an on-call rota — because shipping is the easy half.
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Today
Six products, one standard
Forty-plus automations in production and a team that still answers the phone when something breaks.
- 2021
- Founded in Chennai
- 24
- Engineers, designers & support
- 40+
- Automations in production
- 6
- Products on the shelf
Our vision
A market where "we still do that manually" is a choice rather than a constraint — and where the software behind a growing business is boring, reliable infrastructure.
How we operate
Five things we don't compromise on.
Ship, then prove it
Working software beats a status report. Every two weeks something real goes in front of real users.
Own the outcome
Go-live is the halfway point. If it breaks at 11 p.m. on a Saturday, it's still ours to fix.
Plain language
No jargon in proposals, no theatre in status calls. If we're behind, you hear it from us first.
Build with the user
The receptionist and the technician get a say before the spec is signed. They're the ones who live in it.
Security isn't a phase
Least-privilege access, encrypted backups and dependency reviews from sprint one, not before an audit.
Measure the saving
Hours removed, errors avoided, revenue recovered. If a feature can't move one of those, we question it.
The team
Small team. Named accountability.
You get the people who built it, not a rotating cast of account managers.
Sivashankar
Founder & Principal EngineerSets the architecture, still reviews the pull requests that matter.
Aarthi K.
Head of ProductTurns messy operations into a spec the team can actually build.
Rahul V.
Engineering LeadOwns delivery, on-call rota and the uptime number on our homepage.
Nithya M.
Customer SuccessHandles onboarding, training and the questions that arrive at 9 a.m. Monday.
Want the fifth chair? We're hiring.
Let's talk
Bring us the process everyone complains about.
Thirty minutes, no deck. We'll tell you what we'd automate first, what we'd leave alone, and roughly what it costs.